Social comparison theory was developed by social psychologist Leon Festinger in 1954. It posits that individuals determine their own social and personal worth by comparing themselves to others. This comparison process can be either upward, where individuals compare themselves to those who are perceived as better off, or downward, where individuals compare themselves to those who are perceived as worse off.
In terms of the Everfi program, social comparison may be included in modules or lessons that focus on financial literacy, career readiness, or other personal development topics. For example, students may be encouraged to compare their financial habits or savings goals to those of their peers in order to better understand their own financial situation and set realistic goals.
Understanding social comparison can help individuals better navigate social interactions, manage self-esteem, and make informed decisions in various aspects of their lives. By being aware of how social comparison influences our thoughts and behaviors, individuals can work towards greater self-awareness and self-improvement.
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